Super Bowl Ads Online - 1984 till today

If you wanted to watch again your favorite Super Bowl commercials - now you have the chance! Check out this statistic from The New York Times of all Super Bowl commercials from 1984 to 2008. Click on the stat icons to watch the commercials. Enjoy!

Microsoft's Bid for Yahoo! is about the Advertising

From the press release: "The online advertising market is growing at a very fast pace, from over $40 billion in 2007 to nearly $80 billion by 2010. The resulting benefits of scale along with the associated capital costs for advertising platform providers make this a time of industry consolidation and convergence. Today this market is increasingly dominated by one player. Together, Microsoft and Yahoo! can offer a competitive choice while better fulfilling the needs of customers and partners."

Steve Ballmer, Microsoft CEO said in a statement: "We have great respect for Yahoo!, and together we can offer an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market."

Read Steve Ballmer's letter to Yahoo! board members here.

World's Web Users Are Shopping Online - eMarketer

World's Web Users Are Shopping Online - eMarketer

eMarketer reports on a global study done by The Nielsen Company.
Click on the image to view what are the items purchased online globally.
Books are at the top of the list, followed by clothing. Sports memorabilia rank last on the itemized list.

Microsoft Bids $44.6 Billion for Yahoo!

If the deal goes through, Microsoft/Yahoo would dominate online display and rival Google in search, writes MediaPost's Joe Mandese. The deal would mark the largest yet in the ongoing consolidation among the Internet's big bodied players, and would once again reset the playing field for online advertising industry. Read Joe's article here.

SEM Tops Online Advertising Spending

According to an eMarketer report, Search Engine Marketing (SEM) is at the top of online advertising spending.

The Search Engine Marketing report tracks the trends that are driving the massive but still-growing search advertising market.

eMarketer estimates that Google raked in 75% of US paid search advertising in 2007, up from 60% in 2006. Number two, Yahoo!, collected a mere 9% share, while everyone else split 16% of the pie.

With over $8.6 billion going to search engine advertising in 2007, that 16% stake equals nearly $1.4 billion. And with search spending nearly doubling to almost $16.6 billion in 2011, even a small slice represents significant revenue.