Tuesday, February 26, 2008

Online Research Drives Offline Sales

Online product research is driving more in-store sales than online sales, says eMarketer's Jennifer Grau.

Last year, eMarketer estimated that store sales influenced by online research totaled $471 billion. Comparatively, retail e-commerce sales were only $136 billion.

US Web-Influenced Retail Store Sales vs. Retail E-Commerce Sales, 2007 & 2012 (billions and CAGR*)

Looked at another way, for every $1 in online sales, the Internet influenced $3.45 of store sales.

Read the eMarketer article here.

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